Published on 18 Aug 2026
Introduction.
Reaction Tackle
is a fishing tackle brand offering fishing line, tungsten weights, jigs, hooks,
lures, rods, reels, storage products, fishing tools, rod protection and
apparel. Its braided fishing line is the brands most prominent product family
and a central part of its product range.
The wider collection is designed for freshwater and saltwater anglers, bass
fishermen, recreational fishermen and anglers who want practical fishing
equipment across different techniques and budgets.
Reaction Tackle has developed into
a broad fishing equipment brand with a product range that covers many of the
essential components used by modern anglers. The store began with a strong
focus on fishing tackle and line and has expanded into rods, reels, storage
systems, fishing tools, accessories and apparel.
The brands current catalog includes dedicated collections for braided
fishing line, monofilament line, trolling line, fluorocarbon line, hollow core
line and ice fishing line. It also offers weights, jigs, hooks, baits, frogs,
wacky worms, tackle bags, trays, bait binders, fishing tools, rod socks, rods,
reels and apparel.
This wide selection makes Reaction
Tackle more than a specialist fishing line retailer. It is a complete
fishing tackle store where anglers can find equipment for rigging, casting,
lure presentation, storage, transportation and general fishing use.
The brands positioning is centered on practical fishing equipment with
accessible pricing. Reaction Tackle
describes its mission around providing quality fishing tackle at a fraction of
the price. This approach is reflected throughout its catalog, where simple
everyday fishing products sit alongside more specialized equipment.
Reaction Tackle Braided Fishing
Line.
Braided fishing line is one of the most important product families in the Reaction Tackle catalog. The brand
currently offers several braid constructions that allow anglers to select line
according to fishing technique, strength requirements and personal preference.
The main braided line options include four strand braid, eight strand
premium braid and newer specialized braid products such as the Never Fade
range. The store also lists nine strand and hollow core options within its
broader fishing line selection.
The four strand braided line is especially significant because it is
available in a wide selection of colors and strengths. The current collection
lists twenty color options and prices beginning around eleven dollars and
ninety eight cents depending on the selected configuration.
Four Strand Braided Line.
Four strand construction uses four woven fibers to create a compact fishing
line. The design provides the high strength and low stretch characteristics
commonly associated with braided line.
Reaction Tackle describes this
line as suitable for different fishing environments and highlights its
combination of strength, sensitivity and manageable diameter. The official
product information states that test strengths can extend to one hundred pounds.
The practical benefits include.
Strong breaking strength for demanding fishing situations.
Low stretch that can help anglers detect movement and strikes.
A relatively thin diameter compared with many traditional monofilament
lines.
Multiple color choices for different water conditions and visibility
preferences.
Different spool and strength options for different fishing setups.
The four strand construction is also useful for anglers who need a general
purpose braided line that can work across more than one type of fishing.
Eight Strand Premium Braided Line.
The eight strand premium braided line provides a different construction
within the same broader category. The current collection lists fourteen colors
and positions this product as a higher specification braid.
An eight strand braid uses more individual strands in the weave. This type
of construction is commonly selected by anglers who want a smoother line
profile and a different feel during casting and handling.
The product can be useful for anglers who regularly cast artificial lures
and want a braid that works comfortably through guides and around modern reel
systems.
Never Fade Braided Line.
Reaction Tackle also offers a
Never Fade braided line collection. The current catalog lists nine color
options for this product family.
Color stability can be useful for anglers who fish frequently and want their
line to maintain its original appearance for longer periods. The collection
gives customers another option without moving away from the basic benefits of
braided construction.
Nine Strand and Hollow Core Fishing Line.
The broader Reaction Tackle line
collection includes nine strand braided fishing line and hollow core products.
The hollow core range is particularly relevant to specialized fishing
applications where anglers need a line structure that can support particular
rigging and connection methods.
These products extend the brands line selection beyond basic recreational
fishing and provide more specialized choices for experienced anglers.
Monofilament Fishing Line.
Braided line is not the only line option at Reaction Tackle. The store also offers
monofilament fishing line.
Monofilament remains popular because of its simple construction, flexible
handling and broad usefulness. It can be suitable for beginners and experienced
anglers who prefer the characteristics of traditional nylon based fishing line.
It is also useful when a little more stretch is desirable in a fishing
setup. This makes monofilament a practical alternative to low stretch braided
line.
Fluorocarbon Fishing Line.
Reaction Tackle also offers one
hundred percent pure fluorocarbon fishing line. The product is part of the
broader fishing line category and gives anglers another option when visibility
and leader applications are important.
Fluorocarbon is valued in many fishing situations because of its underwater
properties and abrasion resistance. It can be used as a leader or as a main
line depending on the fishing technique and equipment.
Trolling Fishing Line.
Trolling line is another specialized part of the Reaction Tackle range. Trolling involves
pulling lures or bait behind a moving boat, which creates different
requirements from stationary or casting based fishing.
A dedicated trolling line gives anglers another purpose specific option
within the brands larger fishing line selection.
Ice Fishing Line.
Reaction Tackle also maintains an
ice fishing category. Ice fishing often requires equipment designed for cold
temperatures and the unique handling requirements associated with fishing
through an ice hole.
Including ice fishing line allows the brand to serve anglers beyond
conventional warm weather freshwater and saltwater fishing.
Tungsten Weights and Fishing Sinkers.
Tungsten weights are one of the most extensive tackle categories at Reaction Tackle. The catalog includes
flipping weights, drop shot weights, worm weights and other specialized
sinkers.
Tungsten is valued by anglers because it is denser than many traditional weight
materials. This allows a compact weight to provide substantial mass.
The smaller physical profile can be useful when fishing around vegetation,
cover and structure. It can also make it easier for an angler to feel contact
with the bottom.
Reaction Tackle offers tungsten
products in different sizes and colors so that anglers can match weight
selection to specific rigs and fishing conditions.
Tungsten Worm Weights.
Tungsten worm weights are particularly relevant to anglers who use soft
plastic worms and similar rigs.
The compact bullet shape helps the weight move through cover while providing
the mass required to cast and present the bait. Different sizes allow anglers
to adjust the presentation according to water depth, cover and lure choice.
Tungsten Drop Shot Weights.
Drop shot fishing requires a weight that sits below the hook and bait. Reaction Tackle offers dedicated
tungsten drop shot weights for this purpose.
The compact construction is useful for finesse fishing where precise
positioning is important.
Tungsten Flipping Weights.
Flipping weights are designed for fishing around heavy cover and structure.
Tungsten is particularly useful in this application because its dense
construction provides substantial weight without requiring a large physical
profile.
This makes flipping weights a natural fit for bass fishing techniques where
an angler needs to present soft plastics close to vegetation, wood and other
cover.
Jigs and Jig Heads.
Jigs form another important section of the Reaction Tackle collection. The store
categorizes its lure selection into jigs, baits, frogs and wacky worms.
The jig range includes several styles intended for different presentations.
Shaky head jigs.
Ned rig jigs.
Swim jigs.
Football jigs.
Flipping jigs.
Wacky jig heads.
Tube jig heads.
Swimbait jig heads.
Swing jig heads.
Bladed swim jigs.
Jigging spoons.
Stand up shaky head designs.
Each jig style changes how a lure behaves in the water. A football jig can
be useful around the bottom and structure. A swim jig is designed for a moving
presentation. A shaky head provides a finesse oriented presentation. A Ned rig
is another compact finesse approach.
This variety allows anglers to choose a jig according to the technique
rather than relying on a single design.
Fishing Hooks.
Hooks are essential components of almost every fishing setup, and Reaction Tackle maintains a dedicated
hook collection.
The store offers standard fishing hooks along with specialized and weighted
options. Weighted swimbait hooks are particularly useful for anglers who want
to combine hook placement and weight in one component.
Hook design affects bait presentation, penetration and rigging. Different
shapes and sizes can therefore serve very different fishing applications.
Baits and Soft Plastics.
Reaction Tackle also offers soft
bait products that complement its hooks and weights.
The range includes wacky worms and other soft plastic oriented products.
These baits can be paired with the brands tungsten weights, jig heads and hooks
to create complete fishing rigs.
Soft plastics are useful because anglers can change presentation without
changing their entire tackle setup. A single type of worm can be rigged in
several ways depending on water depth, cover and target species.
Fishing Frogs.
Frog lures are another specialized part of the lure collection. Frog style
lures are particularly associated with surface fishing and can be useful around
vegetation and shallow cover.
Their design gives anglers another way to present a lure where traditional
diving or bottom presentations may not be appropriate.
Rods and Reels.
Reaction Tackle has expanded its
range into rods and reels, allowing customers to purchase more of the equipment
needed for a complete fishing setup.
The current rods and reels collection includes baitcasting reels, spinning
reels, rod and reel combinations, rod covers and a telescopic carbon spinning
rod.
Baitcasting Reels.
The current catalog includes the ProSpin Edition with a six point eight to
one gear ratio. It also includes the ReactCast Edition with a seven point three
to one ratio and the StreamX Edition with a seven point five to one ratio.
Different gear ratios influence how quickly line can be retrieved. Higher
ratios are generally useful when an angler wants faster lure retrieval, while
other ratios can provide a more balanced approach.
Spinning Reels.
Reaction Tackle also offers a high
performance spinning reel series. Spinning reels are widely used because they
are relatively straightforward to operate and work well for many freshwater and
saltwater applications.
Rod and Reel Combos.
For anglers who prefer a ready matched setup, the store offers rod and
spinning reel combinations including the SmoothCast and Predator Pro
combinations.
A combination can simplify equipment selection because the rod and reel are
provided as a matched package.
Telescopic Spinning Rod.
The telescopic carbon spinning rod is designed for portability. Its
collapsible construction makes it useful for anglers who travel, hike to
fishing locations or want equipment that takes up less space during
transportation.
Fishing Rod Socks and Covers.
Reaction Tackle also sells rod
covers and rod socks. The current collection includes a two pack rod cover
designed to protect fishing rods during storage and transportation.
This is a small but useful part of the product ecosystem because rods can be
damaged by contact with other equipment inside vehicles, boats or storage
areas.
Tackle Bags and Storage.
Fishing tackle can quickly become difficult to organize when an angler
carries multiple lures, hooks, weights and tools. Reaction Tackle addresses this need with
a large storage collection.
The current storage range includes tackle bags, backpacks, sling bags,
trays, bait binders, clear storage bags and waterproof storage products.
Fishing Tackle Bags.
The fishing tackle bags are available in different sizes and include multiple
compartments, adjustable straps and reinforced stitching. The brands storage
information also identifies one thousand denier PVC waterproof material and
waterproof bottoms on its tackle bags.
This construction is useful for anglers who spend long periods around water
and need to keep tackle protected from moisture and splashes.
Fishing Backpacks.
The fishing backpacks provide a portable alternative to traditional tackle
bags. Some versions are designed with trays or detachable bait storage components.
This makes them useful for shore fishing, hiking trips and situations where
an angler needs to carry equipment over a distance.
Sling Bags.
The two in one sling bag and backpack range provides another portable
storage format. It can be useful when carrying a smaller selection of tackle
rather than a complete collection of equipment.
Tackle Trays.
Reaction Tackle offers basic and
premium tackle trays. The storage collection includes water resistant and waterproof
designs with secure clips. The brands storage information describes waterproof
gaskets and multiple closure clips on its waterproof trays.
Trays are useful for separating lures, hooks, weights and other small
components. Clear or organized compartments also make it easier to identify
equipment before and during a fishing trip.
Bait Binders.
Bait binders provide compact organization for soft plastics and similar
lures. Reaction Tackle offers deluxe
binders, clear binders, breathable mesh versions and other specialized storage
formats.
The ability to separate soft plastics from hard tackle helps prevent a
tackle box from becoming disorganized.
Fishing Tools and Accessories.
Reaction Tackle also sells tools
intended for practical use while fishing.
The current catalog includes fishing pliers, scissors, tool kits and other
accessories. A seven piece fishing tool kit with a fillet knife and sharpener
is also listed in the current product catalog.
Fishing pliers can assist with removing hooks, handling split rings and
cutting fishing line. Scissors and braid cutting tools are useful for rigging
and line preparation.
These products may seem smaller than rods or reels, but they are important
pieces of everyday fishing equipment because they help anglers make adjustments
directly on the water.
Fishing Apparel.
Reaction Tackle also has an
apparel collection designed around fishing and outdoor use. The official
collections page identifies apparel as a separate product category, with an
emphasis on fishing clothing and sun protection.
Fishing apparel can be useful for anglers who spend extended periods
outdoors. Clothing designed for sun exposure can provide practical comfort
during long fishing sessions.
Decals and Stickers.
The store also carries decals, carpet graphics and stickers. These products
provide a simple way for anglers to personalize tackle boxes, vehicles, boats
and other equipment.
They are not essential fishing equipment, but they extend the brands product
range into fishing related accessories and merchandise.
Best Selling Reaction Tackle
Product.
Reaction Tackle does not publicly
provide confidential revenue figures for individual products. For that reason,
it is not possible to state with certainty which SKU generates the highest
sales.
However, the available product and collection information strongly points
toward Reaction Tackle braided
fishing line as the brands leading product family. The official website
maintains a dedicated best selling braided line collection and prominently
features its four strand and eight strand products.
The four strand braided line is especially notable. The current product page
lists more than fifteen hundred reviews and twenty color options. The eight
strand premium line also carries a similarly large review count.
The brands own braided line page has also previously stated that more than
one million spools had been sold. This provides useful evidence of the products
large scale adoption, although the figure should be viewed as a company
supplied historical sales claim rather than independently verified revenue
data.
Why Braided Fishing Line Has Such Broad Appeal.
Fishing line is different from many specialized tackle products because
almost every angler needs it.
An angler can purchase a new lure for one particular technique, but fishing
line is fundamental to the fishing setup itself.
Braided line also offers a useful combination of characteristics.
High strength relative to diameter.
Low stretch.
Good sensitivity.
Multiple colors and line strengths.
Suitability for different fishing environments.
Compatibility with many modern spinning and baitcasting setups.
The product can therefore serve beginners who need their first spool of line
as well as experienced anglers who maintain several rods for different fishing
situations.
Four Strand Versus Eight Strand Braided Line.
The two main braid constructions provide different characteristics.
Product Comparison.
Product. Construction. Main Use. Notable Characteristics. Best Suited For.
Four Strand Braided Line. Four woven strands. General fishing and varied
applications. Strength, low stretch, broad color selection. General freshwater
and saltwater anglers.
Eight Strand Premium Braided Line. Eight woven strands. Casting and
performance focused applications. Smoother braid profile and multiple color
options. Anglers seeking a premium braid construction.
Never Fade Braided Line. Specialized braided construction. General fishing
applications. Designed around maintaining color appearance. Anglers who value
long lasting line color.
Fluorocarbon Line. Pure fluorocarbon material. Main line and leader
applications. Low visibility and abrasion oriented performance. Clear water and
finesse applications.
Monofilament Line. Nylon based construction. General purpose fishing.
Flexible handling and controlled stretch. Beginners and traditional setups.
Trolling Line. Specialized fishing line. Trolling applications. Designed for
moving lure presentations behind a boat. Trolling anglers.
Hollow Core Line. Hollow braided construction. Specialized rigging and
heavier fishing applications. Designed for specific connections and advanced
setups. Experienced anglers.
Design and Construction Quality.
Fishing tackle must perform in environments where equipment is exposed to
water, friction, pressure and repeated use. Reaction Tackle therefore places
significant emphasis on practical materials and construction across its range.
Braided fishing line relies on woven fibers. The number of strands affects
the structure and handling characteristics of the line.
Tungsten weights rely on dense metal construction to provide significant
weight in a compact form.
Fishing tackle bags use reinforced materials and structured compartments to
protect equipment. Reaction Tackle
describes its tackle bags as using one thousand denier PVC waterproof material
with reinforced stitching and multiple compartments.
Waterproof trays use secure closures and water gaskets to reduce exposure to
moisture.
Rod covers use protective fabric around the rod blank and guides during
transport and storage.
The emphasis across these products is therefore functional rather than
decorative. Each material is selected around the environment in which fishing
equipment is expected to operate.
Durability and Everyday Fishing Use.
Durability matters because fishing gear is frequently exposed to conditions
that would be difficult for ordinary consumer products.
Saltwater can accelerate corrosion.
Freshwater can still expose equipment to constant moisture.
Fishing line experiences friction against guides and structure.
Weights and hooks can be repeatedly moved through vegetation and rocky
areas.
Tackle bags are exposed to water, dirt and outdoor handling.
Reaction Tackle addresses these
conditions through different materials and product designs across its
categories.
The value of durable equipment is especially apparent for products that are
reused repeatedly. A fishing bag, rod cover, reel or tackle tray can remain
part of an anglers equipment collection for many trips.
Practical Benefits of a Complete Fishing Product Range.
One of the strongest aspects of Reaction
Tackle is the relationship between its different categories.
An angler can combine braided line with a spinning reel.
A tungsten worm weight can be paired with a soft plastic worm and an
appropriate hook.
A Ned rig jig can be combined with a finesse soft plastic.
A tackle bag can hold hooks, weights, jigs and lures.
A waterproof tray can organize smaller tackle.
A rod sock can protect the completed rod setup during transportation.
This creates a practical product ecosystem in which individual products
support each other without requiring every product to be purchased from the
same category.
Lifestyle Relevance for Modern Anglers.
Fishing is not limited to one type of customer or one style of trip. Some
anglers fish from boats while others fish from shore. Some travel long
distances to reach remote locations while others spend a few hours at a local
lake.
Reaction Tackle products reflect
these different lifestyles.
A compact sling bag can be useful for short shore fishing sessions.
A telescopic rod can be practical for travel.
A large tackle backpack can suit longer trips.
Waterproof storage can help protect equipment around boats.
A selection of braid colors can support different fishing conditions.
Tungsten weights and specialized jigs can help anglers who focus on bass
techniques.
Ice fishing line can support anglers in colder environments.
This range makes the catalog relevant to both occasional recreation and more
structured fishing routines.
Who Reaction Tackle Is Designed
For.
Reaction Tackle serves a broad
group of anglers.
Freshwater anglers can choose from braid, monofilament, fluorocarbon, jigs,
soft plastics, hooks and weights.
Bass anglers have access to tungsten flipping weights, worm weights, shaky
head jigs, Ned rig products, frogs and other bass oriented tackle.
Saltwater anglers can select stronger line configurations, hooks, reels and
related accessories.
Traveling anglers can use telescopic rods, compact bags and portable
storage.
Ice fishermen can select dedicated ice fishing line and suitable tackle.
Beginners can build a basic setup without needing to purchase every item
from separate specialist stores.
Experienced anglers can choose specialized line constructions, tungsten
weights, rigging components and dedicated storage systems.
Overall Brand Positioning.
Reaction Tackle occupies a
practical position within the fishing equipment market.
The brand is not focused exclusively on luxury equipment. Instead, its
catalog combines everyday tackle with more specialized products while
maintaining an emphasis on accessible pricing.
Its product range also shows a strong focus on functionality.
Fishing line is designed around strength, sensitivity and handling.
Weights are designed around controlled lure presentation.
Jigs are designed around different fishing techniques.
Storage products are designed around organization and protection.
Tools are designed around practical tasks on the water.
Rods and reels provide complete equipment options.
Apparel adds outdoor functionality.
This makes the overall brand identity easy to understand. Reaction Tackle is primarily about
practical fishing equipment that anglers can use regularly.
Product Quality and Craftsmanship.
Quality in fishing equipment is not only about appearance. It is about how
well an item performs its intended task over repeated use.
For line, that means consistent construction and suitable strength.
For tungsten weights, it means accurate shapes and practical finishes.
For jigs, it means appropriate hooks, weight distribution and lure presentation.
For bags, it means material strength, stitching, closures and compartment
design.
For reels, it means functional gearing and smooth operation.
For rods, it means balancing portability with practical fishing performance.
For tools, it means usable handles, cutting surfaces and corrosion resistant
construction where appropriate.
Reaction Tackle covers each of
these areas through specialized product categories rather than treating fishing
equipment as one generic product type.
How to Choose Reaction Tackle
Products.
Choosing the right equipment starts with understanding the fishing
technique.
An angler who mainly casts artificial lures may want to compare four strand
and eight strand braid.
An angler who fishes clear water may prefer fluorocarbon for particular
applications.
A bass fisherman working heavy cover may benefit from tungsten flipping
weights and suitable hooks.
A finesse angler may prefer Ned rig or shaky head products.
A traveling fisherman may prioritize a telescopic rod and compact storage.
A boat fisherman may prefer larger tackle bags and waterproof trays.
The right product is therefore determined less by a single best product and
more by the way the equipment will be used.
Final Thoughts.
Reaction Tackle has built a broad
fishing equipment catalog around the needs of anglers who want practical
equipment across multiple fishing techniques.
Its strongest product family is braided fishing line, with four strand and
eight strand options forming an important part of the catalog. The brands Never
Fade braid and other specialized line products further expand the choices
available to anglers.
Beyond fishing line, the store covers tungsten weights, drop shot weights,
worm weights, flipping weights, jigs, hooks, soft baits, frogs and wacky worms.
Its rods and reels collection adds baitcasting reels, spinning reels, rod and
reel combinations, telescopic rods and rod covers.
The storage range is equally practical, with tackle bags, backpacks, sling
bags, trays, binders and waterproof storage products designed to keep fishing
equipment organized and protected.
Fishing tools, pliers, scissors, tool kits, apparel and decals complete the
broader collection.
For anglers, the main advantage of such a wide product range is convenience
and compatibility. Instead of focusing on one isolated type of fishing
equipment, Reaction Tackle provides
products that cover line selection, rigging, lure presentation, storage,
transportation and general fishing use.
The result is a brand positioned around practical fishing gear for everyday
anglers, bass fishermen, freshwater and saltwater enthusiasts, travelers and
experienced fishermen looking for specialized tackle.
FAQ
What is Reaction Tackle.
Reaction Tackle is a fishing
equipment brand that sells fishing line, weights, jigs, hooks, lures, rods,
reels, storage products, fishing tools, rod protection, apparel and
accessories.
What is the best selling Reaction
Tackle product.
Braided fishing line appears to be the brands leading product family based
on its dedicated best selling collection, prominent website placement and large
product review counts. The company does not publicly disclose confidential SKU
level revenue data, so exact sales rankings cannot be independently confirmed.
What types of braided fishing line does Reaction
Tackle sell.
The brand offers four strand braid, eight strand premium braid, Never Fade
braid, nine strand braid and hollow core braid products.
Is Reaction Tackle four strand
braid suitable for general fishing.
Four strand braid is positioned as a versatile fishing line suitable for
different fishing environments. It is available in multiple strengths and
colors and is designed around high strength, low stretch and sensitivity.
Does Reaction Tackle sell fluorocarbon
fishing line.
Yes. Reaction Tackle offers one
hundred percent pure fluorocarbon fishing line as part of its broader fishing
line collection.
Does Reaction Tackle sell
monofilament line.
Yes. Monofilament is included within the brands fishing line collection
alongside braid, fluorocarbon, trolling line, hollow core line and ice fishing
line.
What types of tungsten weights does Reaction
Tackle offer.
The store offers tungsten worm weights, drop shot weights, flipping weights
and other weight configurations designed for different fishing rigs.
Does Reaction Tackle sell fishing
jigs.
Yes. Its lure range includes shaky head jigs, Ned rig jigs, swim jigs,
football jigs, flipping jigs, wacky jig heads, swimbait jig heads and other jig
designs.
Does Reaction Tackle sell fishing
rods and reels.
Yes. The current rods and reels collection includes baitcasting reels,
spinning reels, rod and spinning reel combinations, rod covers and a telescopic
carbon spinning rod.
Does Reaction Tackle sell tackle storage.
Yes. Its storage collection includes fishing tackle bags, backpacks, sling
bags, tackle trays, bait binders, clear storage bags and waterproof storage
products.
Are Reaction Tackle storage
products suitable for wet environments.
Several storage products are specifically designed around water resistance
or waterproof protection. The brands storage information describes one thousand
denier PVC waterproof material on its tackle bags and waterproof trays with secure
closures and water gaskets.
Does Reaction Tackle sell fishing
tools.
Yes. The store offers fishing pliers, scissors, tool kits and other fishing
accessories. Its current catalog also includes a seven piece fishing tool kit
with a fillet knife and sharpener.
Does Reaction Tackle sell fishing
apparel.
Yes. Apparel is a dedicated category in the Reaction Tackle collection and includes
fishing and outdoor clothing designed with practical outdoor use and sun
protection in mind.
Who is Reaction Tackle designed
for.
Reaction Tackle serves freshwater
anglers, bass fishermen, saltwater anglers, ice fishermen, recreational
fishermen, traveling anglers and experienced fishermen who use specialized
fishing techniques.
What makes Reaction Tackle
different.
The brand combines a large selection of fishing line and terminal tackle
with rods, reels, storage, tools and apparel. Its overall positioning focuses
on practical fishing equipment at accessible prices rather than concentrating
exclusively on premium priced specialist products.